Privacy policy
Last updated: 10 September 2026
Mermaid’s Secret is an ocean-inspired skincare and haircare brand.
We operate this website to offer a considered, secure, and transparent shopping experience.
Mermaid’s Secret (“we”, “our”, “us”) operates this store and website, including all related information, content, features, tools, products and services (the “Services”), in order to provide you, the customer, with a curated shopping experience.
Mermaid’s Secret is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person.
Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details, including your name, address, billing address, shipping address, phone number, and email address.
- Payment information. Payment information is securely processed by our payment providers, including Shopify Payments, PayPal and other payment methods offered at checkout. We receive only the information necessary to process and administer your order.
- Account information, including your email address, saved addresses, order history, account preferences, and settings.
- Transaction information, including the items you view, put in your cart, add to your wishlist, purchase, return, exchange or cancel, and your past transactions.
- Communications with us, including the information you include in communications with us, such as when sending a customer support enquiry.
- Device information, including information about your device, browser or network connection, your IP address, and other unique identifiers.
- Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
- Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.
- From our service providers, including when we engage them to provide technology or services and they collect or process your personal information on our behalf.
- From our partners or other third parties.
Cookies and Similar Technologies
We and our service providers may use cookies and similar technologies to operate and improve the Services, understand how visitors use our website, perform analytics, remember preferences, and support advertising and marketing.
Where required, you can manage your preferences through the cookie consent controls available on our website.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
- Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process payments, fulfil orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a customised shopping experience. This may include using your personal information to better tailor and improve the Services.
- Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications where you have opted in, and showing you online advertisements for products or services on the Services or other websites, where permitted by applicable law and your preferences.
- Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, protect public safety, and secure our Services.
- Communicating with You. We use your personal information to provide customer support, respond to you, provide effective services, and maintain our business relationship with you.
- Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, participate in potential or actual legal proceedings, and enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
- With Shopify, vendors and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
- With marketing, analytics and service providers that help us operate, understand, promote and improve the Services.
- When you direct or request us to disclose information, or otherwise consent to disclosure, such as when arranging delivery or using social media widgets or login integrations.
- In connection with a business transaction, to comply with applicable legal obligations, enforce our terms or policies, and protect or defend the Services, our rights, and the rights of our users or others.
Our business and service providers may use your information in accordance with their own privacy notices.
Depending on where you reside, you may have the right to direct us not to share information about you for targeted advertising or marketing based on your online activity across different websites.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.
Information you submit through the Services will be transmitted to and shared with Shopify and relevant service providers in order to operate our store, process transactions, provide customer accounts and deliver the Services.
For more information about how Shopify uses personal information and the rights available to you, please review the Shopify Consumer Privacy Policy.
Depending on where you live, you may also exercise certain rights relating to information processed by Shopify through the Shopify Privacy Portal.
Third-Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties.
If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.
We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on those sites.
Information you provide in public or semi-public venues, including third-party social networking platforms, may be viewable by other users of the Services or those third-party platforms.
Our inclusion of a third-party link does not, by itself, imply endorsement of the content on that platform or its owners or operators.
Children’s Data
The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in their jurisdiction.
If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms are defined under applicable law, personal information belonging to individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.”
In addition, information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
How long we retain personal information depends on factors such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information.
These rights are not absolute, may apply only in certain circumstances and, in some cases, may be declined as permitted by law.
- Right to Access or Know. You may have the right to request access to personal information that we hold about you.
- Right to Delete. You may have the right to request that we delete personal information we maintain about you.
- Right to Correct. You may have the right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability. You may have the right to receive a copy of personal information we hold about you and request that we transfer it to a third party, subject to applicable exceptions.
- Managing Communication Preferences. We may send you promotional emails, and you may opt out at any time by using the unsubscribe option displayed in those emails. If you opt out, we may still send non-promotional communications, such as information about your account or orders.
You may exercise applicable rights through the Services or by contacting us using the details below.
We will not discriminate against you for exercising your rights. We may need to verify your identity before processing a request, as permitted or required by applicable law.
In accordance with applicable law, you may designate an authorised agent to make a request on your behalf. We may require proof that the agent is authorised to act for you and may require you to verify your identity directly with us.
We will respond to requests within the period required by applicable law.
Complaints
If you have a complaint about how we process your personal information, please contact us using the details below.
Depending on where you live, you may also have the right to lodge a complaint with your local privacy or data protection authority.
International Transfers
Shopify and our service providers may transfer, store or process personal information in countries outside New Zealand, including the United States, in order to operate the Services. Where required, such information will be handled using protections recognised under applicable privacy laws.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal or regulatory reasons.
We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide any additional notice required by applicable law.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us using the details below.
Email:
hello@mermaidssecret.com
Postal address:
PO Box 331412
Takapuna 0740
Auckland
New Zealand