Beyond the Surface

We love the salt in our hair and the sun on our skin, but we often forget the toll they take.

Mermaid’s Secret was created for those who live close to the ocean - confident, free, and deeply connected to the sea. We began with a simple question: how can we continue to embrace ocean days, while caring for the impact they leave on our skin and hair?

Reset Today, Reclaim Tomorrow

After salt, sun, wind, and water, skin and hair carry the marks of the day.

Our approach is simple: reset today, so it doesn’t carry into tomorrow. By caring for daily exposure when it happens, we help you step into the next ocean day feeling confident, radiant, and ready again.

The Innovation

Mermaid’s Secret brings together advanced skincare technology, shaped by Korean formulation expertise, with New Zealand’s clean, considered approach to wellbeing.

Each product is developed with intention - designed to support skin and hair through moments of environmental exposure, when time in the ocean, sun, wind, or water leaves its mark.

Our formulas prioritise balance, comfort, and resilience, creating rituals that help you transition from exposure back to equilibrium- so what you love most never comes at the cost of how your skin and hair feel.

Our Commitment

Quality, to us, is intention.

Our formulas are developed with a focus on performance, balance, and daily recovery - intentionally designed for what skin and hair need after ocean exposure. Inspired by life around the ocean, each product is created to work in harmony with skin, hair, and environment.

Our packaging reflects the same care, using 50–100% post‑consumer recycled materials, FSC‑certified paper printed with soy ink, and water‑separable labels designed to support cleaner recycling streams.