The Origin

We love the salt in our hair and the sun on our skin —
but we often overlook what they leave behind.

Not just in the moment, but in how it builds over time.

Mermaid’s Secret was created for those who live close to the ocean —
confident, free, and deeply connected to the sea.

It began with a simple question:

How do we keep everything we love about the ocean,
without carrying its effects long after we’ve left the water?

As a freediver, I’ve lived this firsthand.

Long days in the water left my skin tight and depleted, my hair dry and tangled —
to the point where I began to question how long I could keep doing what I loved.

So I created what I couldn’t find.

Reset Today, Reclaim Tomorrow

After salt, sun, wind, and water, skin and hair carry the quiet marks of the day
— and left unaddressed, they linger.

We reset today, so it doesn't carry into tomorrow.

So you return to the ocean confident, ready to dive back in without a second thought.

The Innovation

Mermaid’s Secret brings together advanced skin and hair science, developed through Korean formulation technology, with New Zealand’s clean, considered approach to wellbeing.

Each product is formulated with intention — designed to support skin and hair through moments of environmental exposure, when time in the ocean, sun, wind, and water leaves its mark.

Soothe. Reset. Replenish.

Our formulas prioritise balance, comfort, and resilience, creating rituals that help you transition from exposure back to equilibrium — so what you love most never comes at the cost of how your skin and hair feel.

Our Commitment

Quality, to us, begins with intention.

Our formulas are developed with a focus on performance, balance, and daily recovery - intentionally designed for what skin and hair need after ocean exposure.

Inspired by life around the ocean, each product is created to work in harmony with skin, hair, and environment.

Our packaging reflects the same care, using 50–100% post‑consumer recycled materials and water‑separable labels designed to support cleaner recycling streams.

We are proud members of 1% for the Planet, committing a portion of every sale to protecting the ocean that inspires us.

Learn About 1% for the Planet