About Us

Beyond the Surface

The Origin

The salt in your hair. The sun on your skin.
The freedom of being completely in the water.

For those of us who live close to the ocean, it’s not just a hobby — it’s where we belong.
A place where we feel most confident, free, and deeply connected to something bigger than ourselves.

But we often overlook what the ocean quietly leaves behind.
Not just in the moment, but in how it builds over time.

Born from a lifelong immersion in the sea, this reality became impossible to ignore. Long hours in the water left skin tight and depleted, hair dry and tangled — until a difficult question surfaced: how long can we keep doing what we love?

We refused to accept that loving the ocean meant wearing its aftermath on our skin and hair — but few products truly understood this lifestyle.

So Mermaid’s Secret was created — because loving the ocean shouldn’t come at the cost of your glow.

Reset Today, Reclaim Tomorrow

After salt, sun, wind, and water, skin and hair carry the quiet marks of the day.

We reset today, so the ocean never takes more than it gives.

So you return to the water confident, restored, and ready to dive back in without hesitation.

The Innovation

Mermaid’s Secret brings together advanced skin and hair science, developed through Korean formulation technology, with New Zealand’s clean, considered approach to wellbeing.

Each product is formulated with intention — designed to support skin and hair through moments of environmental exposure, when time with the elements leaves its mark.

Soothe. Reset. Replenish.

Our formulas prioritise balance, comfort, and resilience, creating rituals that help you transition from exposure back to equilibrium — so what you love most never comes at the cost of how your skin and hair feel.

Our Commitment

Quality, to us, begins with intention.

Our formulas are developed with a focus on performance, balance, and daily recovery - intentionally designed for what skin and hair need after ocean exposure.

Inspired by life around the ocean, each product is created to work in harmony with skin, hair, and environment.

Our packaging reflects the same care, using 50–100% post‑consumer recycled materials and water‑separable labels designed to support cleaner recycling streams.

We are proud members of 1% for the Planet, committing a portion of every sale to protecting the ocean that inspires us.

Member of 1% for the Planet
PETA Approved Vegan & cruelty-free

Ready to start your after-ocean ritual?

SHOP THE COLLECTION →